This page explains the nature of the content published on the Invisible Marketing site, the limits of liability, and the general editorial method the site follows in its articles, analyses, and sources.
1. Nature of the content
The content published on Invisible Marketing is intellectual, analytical, cultural and marketing-related. It reads what precedes advertising and the direct message: meaning, narrative, symbol, culture, medium, repetition, environment, and perception.
The articles and analyses are not presented as final judgments, peer-reviewed academic studies, or binding professional consultancy. They are analytical readings that attempt to explain how images, meanings, and expectations are built before they appear in the market, in culture, or in the public sphere.
2. Not legal, financial, or investment advice
No content published on the site constitutes legal, financial, investment, tax, medical, or professional advice of any kind.
Users should not take commercial, legal, investment or financial decisions based on the site's content alone; they should consult qualified specialists according to the nature of the decision and its context.
3. Analysis and opinion
The site combines available facts, published sources, analytical reading, and the author's professional opinion.
Articles may include an interpretation, a reading, or a point of view on campaigns, companies, brands, countries, cities, or cultural and marketing phenomena. These readings express the author's analysis and do not necessarily constitute an absolute judgment on the entity or case mentioned.
4. Mentioning companies, brands and countries
The site may mention companies, brands, countries, cities, institutions, platforms, advertising campaigns, or public events for the purposes of analysis, documentation, or comparison.
Mentioning any entity does not imply an official relationship, partnership, sponsorship, or endorsement of the site or the author by that entity, unless explicitly stated.
Examples are not used to defame or offend; they appear within a critical, analytical or educational context aimed at understanding marketing, cultural and perceptual phenomena.
5. Sources and editorial method
The site seeks to rely on trustworthy sources whenever facts, figures, events, quotations, or external references are involved.
Sources may include official websites, reports, research bodies, media institutions, published studies, or relevant documentary pages.
The presence of a source does not mean the site endorses everything in it; it means the source was used to support a specific fact, context, or analytical point within the article.
6. Accuracy and updates
We make reasonable efforts to verify accuracy when publishing content, but some information may change over time — figures, links, policies, dates, or the status of companies, campaigns and projects.
We do not guarantee that all published information remains up to date at every moment after publication. Some articles may be updated, corrected, or expanded when needed.
7. External links
The site may contain links to external sources, official pages, reports, articles, or other platforms.
These links are provided to make it easier to consult the source or extend the reading, but the site does not control the content of those pages, their continued availability, their privacy policies, or the accuracy of changes made after they were consulted.
8. Corrections and feedback
We welcome serious feedback about correcting an error, updating a source, clarifying information, or reporting a broken link.
Feedback can be sent by email to:
Feedback is handled according to its importance, and content may be amended or a clarification added where appropriate.
9. Images and visual materials
Images and visual materials are used on the site for expressive, illustrative or editorial purposes, and may be designed specifically for the articles or pages.
Images are not always intended to represent a literal event or serve as direct documentation; they may be used to embody the meaning, state, or analytical atmosphere discussed in the text.
10. Limits of liability for practical application
Some articles may inspire ideas relating to marketing, brand building, content, perception, or strategy.
But applying any idea depends on the context, sector, audience, resources, regulations, and risks specific to each case. Neither the site nor the author bears responsibility for outcomes resulting from applying any idea or analysis outside its context or without independent study.
11. Editorial independence
Unless stated otherwise, the content published on the site is independent, does not represent any external party, and is not paid advertising, sponsorship, or a commercial partnership.
If any sponsored content or future partnership is published, this will be disclosed clearly to the reader in a way that preserves the site's transparency.
12. Updates to this page
This disclaimer and editorial policy page may be updated from time to time as the site evolves, new sections are added, or publishing and documentation practices change.
The version published on this page is the version in force when using the site.