This policy explains how the Invisible Marketing site handles data that a visitor may provide, or that is collected while using the site.
This site is operated as the official site of the book Invisible Marketing by Tawfeek Qarawi, and as a living extension of the book through its articles, analyses, sources, newsletter, and contact forms.
By using this site, or submitting your data through the forms available on it, you acknowledge that you have read and understood this policy.
1. Data we may collect
We may collect data that the user provides voluntarily, such as:
Name, if entered in the contact form.
Email address, when subscribing to the newsletter, registering interest in the book, or sending a message through the site.
The content of the message sent through the contact form.
Any other data the user chooses to share with us voluntarily.
The site may also collect indirect technical data, such as:
Browser and device type.
Pages visited within the site.
The source of the visit or the link through which the user arrived.
General data about interaction with the site, such as visit duration or the most-read pages.
Data linked to tracking and analytics links, such as UTM parameters used in newsletter or campaign links.
We do not ask users to send sensitive data through the site, and we ask that you do not enter any personal, financial or confidential information that is not necessary for contact or subscription.
2. How we use the data
We use the data provided for the following purposes:
Replying to messages and enquiries.
Sending the newsletter to those who subscribed to it.
Notifying interested readers about the book's release or related updates.
Improving the site experience and learning which pages and topics are most useful to readers.
Measuring the performance of content, analyses, and published links.
Protecting the site from abuse, spam, or unlawful technical attempts.
Meeting any applicable legal or regulatory requirements.
We do not sell, rent, or trade user data.
3. The newsletter
When you enter your email address to subscribe to the Living Extension newsletter or to register interest in the book, that address is used to send selected material related to the book, new analyses, site updates, and notifications about the book's release.
You may unsubscribe at any time using the unsubscribe option in the emails, or by contacting us at:
4. Contact forms
When you send a message through the contact form, we may use the data entered to reply to the message or to keep the context of the correspondence where needed. We do not use contact messages for direct marketing unless the user has requested or explicitly agreed to it.
5. Cookies and tracking technologies
The site may use cookies or similar technologies to improve the experience, measure page performance, and understand how visitors interact with the content.
Cookies are small files stored in the user's browser or device that help the site or analytics tools recognize a visit, store certain preferences, or measure general interaction with pages.
You can control, delete, or block cookies through your browser settings. Disabling some cookies may affect certain site functions or the accuracy of interaction measurement.
6. Google Analytics and analytics tools
The site may use Google Analytics or similar tools to understand site performance, measure visits, learn which pages attract more interest, and improve content and user experience.
These tools rely on cookies, technical identifiers, or general usage data. We do not send direct personal data such as names, email addresses, or message content to Google Analytics.
Users may review Google's page explaining how Google uses information from sites and apps that use its services, and may manage privacy and cookie settings through their browser or the Google settings available to them.
7. Sharing data with third parties
Some data may be processed through technical service providers who help operate the site, send newsletters, receive form submissions, or analyze performance — such as hosting, email, analytics, or form-management services.
Where sharing occurs, it is limited to what is necessary to operate those services and fulfil the purposes described in this policy.
8. Transferring and processing data outside your country
Some data may be processed or stored by service providers operating from different countries, depending on the nature of the hosting, email, analytics, and technical tools used by the site.
As far as possible, we work with trusted providers and keep the data shared or processed to the necessary minimum.
9. Data retention
We retain data for as long as needed to fulfil the purpose for which it was collected — such as replying to messages, managing newsletter subscriptions, measuring site performance, or complying with a legal obligation.
Data may be deleted, reduced, or anonymized once there is no longer a reasonable need to retain it.
10. User rights
Under applicable regulations, you may have the right to request:
To know what personal data related to you we hold, if any.
Correction of inaccurate data.
Deletion of data when there is no need to retain it.
To unsubscribe from the newsletter or withdraw consent to marketing communication.
To ask how your data is used.
Any privacy-related request can be sent to:
We may need to verify the identity of the requester before carrying out certain requests, to protect privacy and prevent unauthorized access.
11. Data protection
We make reasonable efforts to protect data from unauthorized access, loss, or misuse. However, no transmission of data over the internet can be guaranteed to be completely secure, so users are advised not to send confidential or sensitive information through the site's forms.
12. External links
The site may contain links to external sources, company or institution websites, publishing platforms, or purchase and reading tools. We do not control the privacy policies or practices of those sites, and users are advised to review their policies when visiting them.
13. Updates to this policy
We may update this policy from time to time as the site evolves, new services are added, or legal and technical requirements change. Continued use of the site after an update is published constitutes acceptance of the updated version.
14. Contact
For any question about this policy or how data is handled, you can contact us at: